I still remember the first time I got outclassed at a card game.
Growing up, my parents would sometimes bring home packs of Yu-Gi-Oh cards as gifts, even though my brother and I never really did play with them all that much. I think we got bored seeing the same cards over and over, but we ended up with a decent stack, mostly our favorite cards from the anime.
Then in high school I met a group of guys who actually played Yu-Gi-Oh. I don’t know what school is like these days, but back in my day, being a nerd wasn’t something you put on display, so I mostly just watched them duel from a distance, secretly jealous. Oh, but the fun these guys would have! Dueling each other with the most cutting-edge decks of 2012. One day I just couldn’t take it anymore.
I slipped away during class with my book bag. Inside was an old Lone Ranger tin lunchbox my brother and I stashed our cards away in when we were kids. I sat on the toilet and began sorting through a thick stack of cards. I giggled to myself at the thought of seeing their faces when I used my Time Wizard to summon Black Luster Soldier, or when I drop Relinquished on the battlefield to steal their fancy new monsters from them just like Pegasus in the anime, or best of all, how will they ever stop my Toon World?
Looking back now, I don’t remember what their faces looked like when I sat down at the table with my deck of sixty un-sleeved cards, challenging one of them to a d-d-d-d-duel. I don’t remember how long the game lasted or if I ever pulled off that Relinquished play I had imagined (I did, eventually, in a burn deck weeks later). What I do remember is walking away from that table having been thoroughly, completely outclassed. It was the first time in my life I had felt that particular kind of humbling.
But there’s a second kind of outclassed that has nothing to do with skill, and I didn’t run into it until about a decade later. Last year I got obsessed with the Pokemon TCG for the first time in my life, and then just as quickly, I dropped it, because of how difficult it was just to find packs of the latest expansion. At the time I was living in a nice apartment in Philadelphia working full-time, and even I had to accept Pokemon cards were a price point I couldn’t justify to my bank account. Every card shop I visited told me some version of the same thing: their supply was scarce, and getting scarcer. One associate told me the store was buying its own inventory from scalpers just to have anything on the shelves at all, and when I asked if I could take one of the empty display boxes home for my junk journal, he said no, they needed those too, because the packs they bought off scalpers didn’t come in the display boxes. They were reusing them just to have somewhere to put the loose packs.
This year, things looked different. I’m in Arizona now, with my pregnant partner, and when her best friend got back from a sixteen-month deployment in Alaska, where apparently there isn’t much to do besides play Magic: The Gathering, she was stoked to teach us both how to play. I’d never played Magic before, but I wasn’t surprised to find myself hooked immediately. What did surprise me, however, was how easy it was to actually find cards to buy in stores. Booster packs, the latest sets, even the Universes Beyond crossovers with Lord of the Rings and Marvel and Avatar, all of it just sitting on shelves, in stock, wherever I looked. My best guess is that Pokemon’s scarcity problem comes down to nostalgia and brand equity in a way Magic’s doesn’t; Magic never had an anime and a toy aisle turning it into a cultural juggernaut the way Pokemon did, so it never became quite as lucrative a target.
So a few days ago, when I took my teenage brothers-in-law to their first trading card show, I was genuinely excited to see what kind of Magic cards would be on offer. Instead, booth after booth was Pokemon. What started out funny turned into something closer to disappointment by the end, because every table had identical inventory, all priced suspiciously close to MSRP, including the exact expansion I’d spent months failing to find in Philadelphia. I’d always wondered where all that inventory had gone and now I knew. All over the country they had been hoarded away in boxes, hauled from show to show. It’s sad to think of how many kids and passionate fans of the game, not scalpers looking to make a profit, that would love to actually use these cards in gameplay, and how routinely those kids and fans get boxed out of the market by people who only see monetary value in the hobby.
It’s not just Pokemon, either. Scalpers show up wherever something is scarce and loved enough to be worth the trouble. Sneakers, GPUs, concert tickets, plushies, niche crafting supplies, even campsite reservations at national parks. The game is always the same: get to the commodity first, buy up as much of it as you can, and wait for the public to show up and realize the real competition already happened without them.
But at the end of the day, I don’t believe that scalpers are the issue. They’re a symptom of something bigger, a culture that has convinced almost everyone that a hobby only counts if it’s also a hustle. Kids don’t just play video games for fun like when I was growing up. Some only play for the audience, the chance to monetize their stream. Now, people aren’t getting into art because they love making it. Sometimes it’s just another possible revenue stream. Scalpers take the most heat because they’re the most visible version of this, buying up joy in bulk and reselling it at a markup. But what they’re doing is really just a more aggressive version of something we’ve all quietly been taught to believe:
If it’s not making you money, it’s not worth your time.