Sportsbook Marketing
Arkansas' Favorite Sportsbook
Omnichannel Marketing Campaigns
Campaigns built to hold together across the app, email, social, and even trade show materials, all sharing the same visual language so BetSaracen feels consistent no matter where someone runs into it.
Task Management Systems
I built a Notion-based workflow system to manage priorities with marketing and CRM, keeping a high volume of campaigns organized without anything slipping through the cracks.
Email Newsletters
Designed the email campaigns that kept bettors in the loop on promos and specials, carrying the same bold, high-energy look as the rest of the brand.
Ad Campaign
No Sweat Bet
No Sweat Bet was one of my favorite recurring campaigns, and one of the best performing. I built it as a Photoshop-to-After-Effects template: someone with little to no motion experience can update the copy and swap in the right ball for any sport, and the linked After Effects file updates automatically with the new text and premade animations. It meant new versions could go out fast, for any sport or promotion, without needing me in the loop every time.
Ad Campaign
FlashBets
Sometimes the brief is little more than just, “create static and video assets for a baseball promotion called FlashBets.”
Loose briefs like that are where I do my best work, this one let me lean into particle effects and 3D model texturing without any pushback.
Ad Campaign
All-In On Arkansas
Representing local Arkansas teams was a big push in our marketing strategy. What started as a generic, evergreen ad campaign grew its own identity over time, with the razorback hog becoming a mainstay across our college football promotions.
Various Campaigns
Email Marketing
A regular part of keeping BetSaracen’s audience engaged, promoting the week’s specials and matchups directly to their inbox with the same bold, high-energy look as the rest of the brand.
Various Campaigns
In-App Banners
Promos, boosts, and specials designed to stop the scroll without breaking the app’s flow.
