E-Commerce
EastPoint Sports
Retail & E-Commerce
Designed product content built to convert across Amazon, Walmart, and Target, from listing images to lifestyle shots. Every retailer has its own rules, so a lot of this was learning to make one asset work five different ways.
Product Photography
Took on product photography and packaging design, directing shoots and adapting them for both shelf and screen. It meant thinking about how a product photographs in a studio and how it needs to read as a thumbnail.
Brand Identity
Helped shape the visual identity for EastPoint’s own brands, KanJam and WildSports, building the look these brands carried across packaging, marketing, and digital.
Brand Identity
Kan Jam
After a rebrand initiative brought in the agency CQL, I partnered with their creative team to help shape the new identity. It was a different kind of project for me, less about building a system from scratch and more about collaborating within someone else’s process to get the brand right.
Once the new brand guide was finalized, I took the lead on bringing it into the KanJam catalogue, applying it across packaging, product photography, and marketing so the rebrand actually showed up everywhere customers saw the product
Brand Identity
Wild Sports
I collaborated with major license partners like the NFL, MLB, NCAA, ESPN, NERF, and Crayola to bring their branded toys and games to market. I led product photography shoots and edited images for both in-store displays and e-commerce, making sure every asset was polished and ready for sale.
The real challenge was scale. With thousands of products across dozens of licenses, I had to build a photography and editing approach that worked as a system, without flattening what made each product different or losing the fun that made people want to buy it in the first place.
Enhanced Content
Product Videos
EastPoint’s catalogue had years of inconsistent photography behind it, and most pages were missing the video content platforms like Amazon use to score visibility. Rather than reshoot everything, I animated existing product photos in After Effects, meeting platform requirements and giving pages a more polished, cohesive feel.
